Digital Marketing Manager | Marketing & Communications

Company Description

Colliers (NASDAQ, TSX: CIGI) is a leading diversified professional services and investment management company. With operations in 68 countries, our 22,000 enterprising professionals work collaboratively to provide expert real estate and investment advice to clients. For more than 29 years, our experienced leadership with significant inside ownership has delivered compound annual investment returns of approximately 20% for shareholders. With annual revenues of more than $4.4 billion and $96 billion of assets under management, Colliers maximizes the potential of property and real assets to accelerate the success of our clients, our investors and our people. Learn more at corporate.colliers.com, X @Colliers or LinkedIn.

Job Description

As the Digital Marketing Manager of Colliers Hong Kong, you are responsible to develop digital marketing strategies and implementation of our digital marketing campaigns to support the overarching marketing plan for in Hong Kong. Working closely with the Head of Marketing & Communications and partnering with the Content & Public Relations lead, this role will strategize and deliver on multi-channel marketing campaigns as core part of our digital marketing strategies in Colliers Hong Kong.

Main responsibilities include but not limited to:
• Support, develop, and execute digital marketing strategies and create content across all digital platforms including website, email, and social media.
• Conduct regularly report and metrics tracking; evaluate and optimize ongoing campaign performance.
• Oversee the quantity and quality of leads collected to support business development and marketing activity
• Copies edit to secure consistent quality of online communications while maintaining the brand voice.
• Proactively refine the digital marketing strategy to maximize the reach of new and existing clients
• Continuously provide recommendations to improve strategies and adoptions of potential new platforms for growth.
• Manage relationships with internal stakeholder and third-party vendors.

Qualifications
• Bachelor's degree in Communications, Business, Marketing, Journalism or relevant discipline.
• Minimum 5 years of experience in driving integrated digital marketing campaigns with proven growth results.
• Working knowledge on website design or UX with demonstrated track record and experience executing SEO and SEM campaigns.
• Experience in using site analytics (e.g. Google Analytics), keyword research and other web analytics resources to drive action.
• Solid experience in managing digital content utilizing Adobe Creative Suite (InDesign, Photoshop, Illustrator), along with proficiency in Hootsuite, LinkedIn, WeChat, Marketing Cloud (Salesforce) and Sitecore, and WeChat. Possesses foundational graphic design skills to enhance content creation and engagement.
• Capability in copy writing, editing and proofreading content without supervision.
• Strong command in written and oral communication skills in English and Chinese (both written Traditional and Simplified Chinese).
• A growth mindset with strong appreciation of excellent website design, UX, social media platforms, mobile and new/emerging digital technology platforms.
• Digitally savvy and passionate about new innovations trends and channels of communication and digital platforms.

Additional Information

What’s on offer:
• A competitive base salary and benefits structure.
• Opportunity to work in an enterprising environment where you can your accelerate you career growth.
• Future opportunities for both domestic and international opportunities.
• A global culture, with a strong focus on learning and development.

Make your next move an expert one and join us as we lead the industry into the future.

Diversity, equity and inclusion are fundamental to our enterprising culture. As a Colliers professional, you’ll work with collaborative teams comprised of people with different abilities, skills, and backgrounds where everyone is encouraged to bring their ideas, talents, capabilities, and experiences to the table.

Colliers provides equal opportunity in all employment practices.